Featured project / Brand & marketing

LOADMAXER.

A bold identity for a freight technology platform.

Branding, campaign creative, and AI-assisted video production developed to introduce LoadMaxer to truck drivers and owner-operators.

Brand identitySocial media creativeVideo productionAI-assisted imagery

01 / Brand identity

Built to stand out.

A high-contrast visual identity that combines confident typography, a directional freight-inspired mark, and a palette designed to work across digital campaigns and merchandise.

Primary brand mark

Monochrome treatment

MAX YELLOW#FFC629Energy
Growth
Opportunity

DEEP CHARCOAL#0F1114Strength
Reliability
Focus

STEEL GRAY#6B6F76Stability
Balance
Efficiency

LIGHT GRAY#E5E7EAClarity
Clean
Modern

MIDNIGHT BLUE#0D3B66Trust
Technology
Professionalism

Brand color system / Rebuilt as crisp, scalable swatches from the supplied palette

Identity applications / AI-refined brand mockup visualization

02 / Social campaign

Make the message count.

Marketing creative focused on the business decisions drivers make every day. Strong typography, direct messaging, and the LoadMaxer visual system help communicate the value of knowing a load's true profit.

Campaign graphic created for social media; figures shown are part of the promotional example, not independently verified performance data.

LoadMaxer social campaign graphic comparing load payout and deadhead miles — Social campaign / Freight profitability message

03 / Motion & AI-assisted production

Ideas in motion.

Promotional video work combining creative direction, editing, and AI-assisted visual production for the LoadMaxer brand.

01 / Featured promotional videoBrand storytelling, editing & AI-assisted visuals

02 / Social videoShort-form promotional content

03 / Social videoShort-form promotional content

04 / Brand in action

From identity to experience.

A brand is more than a logo. These website previews show how LoadMaxer's visual identity carries through to a complete digital experience—from its bold color palette and typography to its overall visual presence.

Brand identity by Marc · Website and application design/development by JJ.

Brand in context / Digital presenceScroll inside the preview to explore the branding in action. Website design by JJ.

Visual consistency / Across the pageAn extended view of the brand system in use. Website design by JJ.

My contribution

Branding meets production.

My work

Brand identity, visual design, social media creative, marketing content, video editing and AI-assisted creative production.

Collaborator

JJ handled the website and application design and development. Those elements are shown only as context for the brand.

← Back to selected work